A little about my work

I work in exhibitions and events, with experience in content, interactive experiences, and digital projects in Japan and internationally.

Some recent projects

VisitorGuide counter card in its stand

VisitorGuide counter card and guide page system

A counter card and guide page system that helps organisations communicate useful information more easily.

Visitors tap or scan a card to access clear, easy-to-understand information on their phone.

Visit VisitorGuide

Layout of a customer experience center

Customer experience center for a healthcare solutions provider

A customer experience center designed to support collaboration, discussion, and learning.

Contributed to the redesign of the space and its content, helping visitors explore healthcare solutions in a welcoming environment.

Tree on a circular platform with stools

3D photo backdrop for an office automation company

A 3D photo backdrop based on a flat campaign visual.

Created for internal events in Tokyo and Osaka, transforming a graphic into a physical, interactive visitor experience.

Cone of light expanding upwards

CES booth content for a technology company

Booth content for CES in Las Vegas, including videos introducing the company and its advanced optical and wireless network technologies.

Designed to introduce the company and its vision for communication technologies beyond the internet to an international audience.

Three-part strategy with a tree in the centre

CO₂ strategy visual for an automotive company

A key visual created to communicate the company's CO₂ strategy at a truck show.

The visual guided the development of videos and booth graphics, providing a consistent approach to presenting the company's environmental initiatives.

Dome-shaped inflatable exhibition space

Traveling exhibition for a medical solutions provider

A portable exhibition using inflatable dome structures sourced from Germany.

Designed for teams to set up themselves, allowing the exhibition to travel between locations while maintaining a consistent visitor experience.

Blocks arranged in a circuit board pattern

Place & Learn interactive for a circuit board manufacturer

An RFID-based experience using tagged blocks to trigger videos, each highlighting a different aspect of the company's manufacturing capabilities.

Designed to help visitors explore the company's manufacturing process through hands-on interaction.

Multi-screen touchscreen unit

Multi-screen touchscreen system for a food manufacturer

A multi-screen touchscreen system showing how the company develops products through collaboration.

Proposed the touchscreen concept and designed the interface to help visitors understand how collaboration contributes to product development.

Blocks arranged in a circle

Place & Learn interactive for a healthcare solutions provider

An RFID-based interactive experience using tagged blocks to trigger short videos.

Each block represents a step in the diagnostic cycle, helping visitors understand the solutions available at each stage.

ETN mark on a sphere

Spherical LED animation for an automotive components manufacturer

A spherical LED animation created for an automotive industry exhibition.

Developed the message "Engineering the Next" and the key visual, bringing them to life through animated content for a spherical display.

Camera on a globe

Communication support for the Welcome to Asia campaign

Supported communication with participating cities and photo contest participants as part of the Council for Promotion of Tourism in Asia (CPTA)'s Welcome to Asia campaign.

Helped keep information flowing between stakeholders across multiple locations.

Basketball stadium

Camera launch event for an imaging company

A camera launch event held at a basketball stadium in Kuala Lumpur.

Introduced a local event partner and coordinated arrangements on site to help deliver the product launch.

About

I'm Wayne, a New Zealander based in Kuramae, Tokyo. I've lived and worked in Japan for more than 25 years.

I currently work in exhibitions and events, with experience in content, visitor experiences, and digital communication.

A consistent theme throughout my work has been helping people find and understand information more easily.

If you think my experience may be of value to your organisation, I'd be pleased to hear from you.

Email: wayne@wb3.jp

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